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Ben Chestnut didn’t plan to build a $12 billion company. He ran a small web-design agency and built an email tool on the side to help clients. That side project became Mailchimp. Listening to his How I Built This  interview with Guy Raz, a few lessons stood out: Start with what you have.  Mailchimp grew organically by solving a real customer problem, not by chasing funding. Differentiate through identity.  The playful branding wasn’t cosmetic—it made the product approachable