Highlighted Projects
Driving Multi-channel Growth
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Led data and analytics scaling digital subscribers to 2m+ via direct-to-consumer and affiliate channels. ​Applied advanced analytics methods of media mix modeling, multi-touch attribution, and predictive LTV to maximize opportunity while managing cash and profitability.
Supporting Early Stage Growth
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Established data infrastructure and analytics function for telehealth company growing ARR revenue from $8m to $40m in 8 months. Established departmental KPIs, reduced acquisition costs by 40% via improved marketing attribution and drove growth via strategic initiatives in pricing and retention.
AI leveraged Marketing Solution​
Developed enterprise grade marketing AI agents across marketing analysis and operations use cases for D2C luxury brand improving lead capture and conversion by 250%.
AI leveraged Analytics Solution​
Created personalized analytics AI agent monitoring KPIs and delivering daily state of the business insights across acquisition, site traffic and conversion, and retention data.
Creating opportunities for scale
Doubled client revenue in 90 days by expanding big data capabilities and addressable market for B2B data service company.
Improving customer experience
Implemented Marketing Intelligence technology and ML propensity models for digital subscriber base increasing user engagement by 25% via personalization of customer communication and in app experience.
Data Science
Expert Guidance
Growth Marketing
Ad Investment Optimization
Data infrastructure
A Comprehensive Approach